Monday, December 31, 2012

The Practicon calendar: the greatest Secret Santa present of all time?

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Dental company Practicon put out a calendar featuring dental models in amusing family-style poses. They didn’t expect it to go viral, but it’s not hard to see why it did!Here, in its entirety, is the amazing Practicon dental calendar 2013. Click to enlarge the images.Even better, Practicon are now selling the calendars online – including international shipping. Buy yours here, and become the Secret Santa legend you’ve always wanted to be.Tags: amazing, bonkersness, calendar, dental, disturbing, Disturbing things I've found on the internet, Facebook, Interesting, internet, Practicon, viralView ...
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Social media response of the day: O2 goes street

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It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, WritingView the original article h ...
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Sunday, December 30, 2012

This is what 99p’s worth of copywriting gets you

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Sorry, I could not read the content fromt this page.View the original article h ...
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Ad agency Ralph lets you assassinate Facebook friends with small breasts

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This week in jaw-dropping, how-the-hell-did-this-get-made campaigns is Ralph’s very short-lived Facebook one for Square Enix’s Hitman game.It allowed you to put a “hit” out on your Facebook friends (ie send a hitman after them). This is questionable in itself. But the list of reasons you can give for killing them, and worse, the list of identifying traits you can give to the hitman had my jaw on the floor.Gaming blog Rock, Paper, Shotgun lists said ...
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Will the Natural Products Association Live Up to its Name in the Continued Fight for GMO Labeling?

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By Dr. MercolaAs you've no doubt heard, California Proposition 37, which would have required genetically engineered (GE) foods to be labeled as such and prohibited GE-containing foods to be labeled as "natural" or "all-natural," failed to pass on November 6 by just a few percentage points. California is reporting that Yes on 37 garnered 48.5 percent of the vote compared to 51.5 percent on the No side.This was the net effect of the $50 ...
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Things that should be banned from ads: the definitive list

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Sourced from my brain and twitter. Join in with #shouldbebannedfromadsPeople doing accents that aren’t their ownOpera singersDumping out the contents of a bag into the bin to represent having a big poo “XYZ just got better” and ALL VARIANTS THEREOFBlue liquid to represent blood or weeMen being endearingly hopeless at household tasks or caring for childrenPretend testimonials from actors (take note, toothpaste ads)Children whisperingBullshit stats like “72% of 8 women who tested this product agreed”Mascara ads filmed with fake eyelashes“Up to X% more effective.” “Up to” includes 0% dammit!Brand ...
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Saturday, December 29, 2012

This is what 99p’s worth of copywriting gets you

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Sorry, I could not read the content fromt this page.View the original article h ...
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Bauballs: battle of the balls

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For as long as anyone can remember, Christmas has happened every year. And also for as long as anyone can remember, men had balls. And yet at two separate London agencies this year, these two age-old facts came together in exactly the same way. With the same name.Behold Albion London’s Bauballs:And Fallon London’s Bauballs:So before anyone gets testy, there’s only one way to settle this. With a battle of the balls, presided over by me. Obviously.Round ...
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Friday, December 28, 2012

Fixing straplines: Nescafé Dolce Gusto

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We copywriters go to such lengths to perfect the straplines we write that we can’t help mentally tweaking the ones we see in our daily lives. I’m terribly guilty of this, often standing on a tube platform thinking “you could remove two whole words from that line and it’d still work just as well”, or worse, boring people I know about why the line on that ad in the X Factor break didn’t quite work.Usually, though, the changes I’d want to make are ...
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4 Keys to Healthy Aging: Study

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By Dr. MercolaIf you had a choice and could either age well, enjoying your "golden years" with energy and vigor, free from disability and illness – or age poorly, and be straddled with health issues that keep you from fully living the later years of your life … which would you choose?You do actually have a choice, or at least can choose to use strategies that will greatly sway your chances in one direction or the other. And I'm sure most everyone reading this would rather experience healthy aging than the alternative…New research has found four key behaviors that lower your risk of ...
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I take it all back – memes in ads 2

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Earlier this year, I wrote about agencies using memes in adverts, and why I thought it was a bit wank. I wasn’t convinced that piggybacking on a meme would ever make a good campaign.Well, I was wrong.This is fucking brilliant.The resolution, “#Firstworldproblems are not problems” could be stronger, but it’s still a great idea. (Copy-wise, I’d have written something like, “Some #firstworldproblems affect us all. Like the lack of donations from the ...
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Thursday, December 27, 2012

Another excellent social media response

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A chap called Thomas Cook rather cheekily asked Thomas Cook holidays on Facebook if he might score a free weekend to Paris. He made a great case, but unfortunately, their social media person was working asleep. They replied to a witty, creative post with a lame, dry “no” and a link to their website. Rubbish.Now, I’m not saying they should have given him a holiday. Clearly, that sort of thing would get expensive quickly. But there are SO many ways ...
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The Dangers of Christmas Decorations

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By Dr. MercolaMore than 80 percent of Americans decorate their homes as part of their holiday celebrations.1 For many, Christmas wouldn’t be the same without colored lights, garland, stockings hung from the mantel and, of course, a carefully decorated Christmas tree. For the most part, holiday decorations are a source of joy that only adds to the spirit of the season, but it is important to take some safety precautions to avoid unnecessary health risks during this special time of year.1. Christmas Tree FiresEvery year, Christmas trees are implicated in an average of 240 home fires, including ...
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Huawei Ascend D2 Full Exposure Leaked

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From the images the camera style is same as that of HTC One XHuawei Ascend D2 will have 5 inch Full HD display Powered by 1.5Ghz Quad Core Processor which comes with Homemade System On Chip(SoC) by HiSilicon Technologies and running Android 4.1.X Jelly Bean.The smartphone will have 2GB RAM and will comes with massive 3000mAh Battery.There is also 13Mpx camera present in the phone and the navigations keys are present on the screen.The smartphone ...
Continue reading →

The Practicon calendar: the greatest Secret Santa present of all time?

0 comments
Dental company Practicon put out a calendar featuring dental models in amusing family-style poses. They didn’t expect it to go viral, but it’s not hard to see why it did!Here, in its entirety, is the amazing Practicon dental calendar 2013. Click to enlarge the images.Even better, Practicon are now selling the calendars online – including international shipping. Buy yours here, and become the Secret Santa legend you’ve always wanted to be.Tags: amazing, bonkersness, calendar, dental, disturbing, Disturbing things I've found on the internet, Facebook, Interesting, internet, Practicon, viralView ...
Continue reading →

Bauballs: battle of the balls

0 comments
For as long as anyone can remember, Christmas has happened every year. And also for as long as anyone can remember, men had balls. And yet at two separate London agencies this year, these two age-old facts came together in exactly the same way. With the same name.Behold Albion London’s Bauballs:And Fallon London’s Bauballs:So before anyone gets testy, there’s only one way to settle this. With a battle of the balls, presided over by me. Obviously.Round ...
Continue reading →

I take it all back – memes in ads 2

0 comments
Earlier this year, I wrote about agencies using memes in adverts, and why I thought it was a bit wank. I wasn’t convinced that piggybacking on a meme would ever make a good campaign.Well, I was wrong.This is fucking brilliant.The resolution, “#Firstworldproblems are not problems” could be stronger, but it’s still a great idea. (Copy-wise, I’d have written something like, “Some #firstworldproblems affect us all. Like the lack of donations from the ...
Continue reading →

This is what 99p’s worth of copywriting gets you

0 comments
Sorry, I could not read the content fromt this page.View the original article h ...
Continue reading →

Another excellent social media response

0 comments
A chap called Thomas Cook rather cheekily asked Thomas Cook holidays on Facebook if he might score a free weekend to Paris. He made a great case, but unfortunately, their social media person was working asleep. They replied to a witty, creative post with a lame, dry “no” and a link to their website. Rubbish.Now, I’m not saying they should have given him a holiday. Clearly, that sort of thing would get expensive quickly. But there are SO many ways ...
Continue reading →

Ad agency Ralph lets you assassinate Facebook friends with small breasts

0 comments
This week in jaw-dropping, how-the-hell-did-this-get-made campaigns is Ralph’s very short-lived Facebook one for Square Enix’s Hitman game.It allowed you to put a “hit” out on your Facebook friends (ie send a hitman after them). This is questionable in itself. But the list of reasons you can give for killing them, and worse, the list of identifying traits you can give to the hitman had my jaw on the floor.Gaming blog Rock, Paper, Shotgun lists said ...
Continue reading →
Wednesday, December 26, 2012

Things that should be banned from ads: the definitive list

0 comments
Sourced from my brain and twitter. Join in with #shouldbebannedfromadsPeople doing accents that aren’t their ownOpera singersDumping out the contents of a bag into the bin to represent having a big poo “XYZ just got better” and ALL VARIANTS THEREOFBlue liquid to represent blood or weeMen being endearingly hopeless at household tasks or caring for childrenPretend testimonials from actors (take note, toothpaste ads)Children whisperingBullshit stats like “72% of 8 women who tested this product agreed”Mascara ads filmed with fake eyelashes“Up to X% more effective.” “Up to” includes 0% dammit!Brand ...
Continue reading →

Huawei Ascend D2 Full Exposure Leaked

0 comments
From the images the camera style is same as that of HTC One XHuawei Ascend D2 will have 5 inch Full HD display Powered by 1.5Ghz Quad Core Processor which comes with Homemade System On Chip(SoC) by HiSilicon Technologies and running Android 4.1.X Jelly Bean.The smartphone will have 2GB RAM and will comes with massive 3000mAh Battery.There is also 13Mpx camera present in the phone and the navigations keys are present on the screen.The smartphone ...
Continue reading →

Fixing straplines: Nescafé Dolce Gusto

0 comments
We copywriters go to such lengths to perfect the straplines we write that we can’t help mentally tweaking the ones we see in our daily lives. I’m terribly guilty of this, often standing on a tube platform thinking “you could remove two whole words from that line and it’d still work just as well”, or worse, boring people I know about why the line on that ad in the X Factor break didn’t quite work.Usually, though, the changes I’d want to make are ...
Continue reading →

Social media response of the day: O2 goes street

0 comments
It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, WritingView the original article h ...
Continue reading →

Bauballs: battle of the balls

0 comments
For as long as anyone can remember, Christmas has happened every year. And also for as long as anyone can remember, men had balls. And yet at two separate London agencies this year, these two age-old facts came together in exactly the same way. With the same name.Behold Albion London’s Bauballs:And Fallon London’s Bauballs:So before anyone gets testy, there’s only one way to settle this. With a battle of the balls, presided over by me. Obviously.Round ...
Continue reading →

The 5 Most Disturbing Tween TV Show Universes

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If Holiday Cards Were Allowed to Kick Ass

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The 3 Creepiest Facts About the Real Santa Claus

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We're all aware that Santa Claus is based on the very real St. Nicholas of Myra, correct? He was a 5-foot-tall Greek guy with a broken nose, he lived in modern-day Turkey around A.D. 200 to 300 and he was renowned for his generosity, his kindness to children, and generally behaving like the reigning champion of a hobo bare-knuckle boxing league."I wish you a knuckle sandwich, and a happy throat-punch."But time warps all, of course. The Santa Claus ...
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5 Ways to Actually Steal Christmas

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4 Things Hollywood Gets Wrong About the Holidays

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HomeColumnists4 Things Hollywood Gets Wrong About the HolidaysI watch a lot of Christmas movies, and I've also had lots of Christmases. I've noticed some discrepancies.To be clear, I'm not going to use this list as an opportunity to say things like "In Christmas movies, magic is real and, duh, no doy, in real life NO IT ISN'T." Because magic is real, it's everywhere and all around us and I feel bad for anyone who doesn't know how to look for it.I'm ...
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