It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.
Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.
Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, Writing
