It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.
Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.
Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, WritingIt’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.
Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.
Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, WritingA chap called Thomas Cook rather cheekily asked Thomas Cook holidays on Facebook if he might score a free weekend to Paris. He made a great case, but unfortunately, their social media person was working asleep. They replied to a witty, creative post with a lame, dry “no” and a link to their website. Rubbish.
Now, I’m not saying they should have given him a holiday. Clearly, that sort of thing would get expensive quickly. But there are SO many ways they could have engaged with him entertainingly, coming off well as a brand. Instead, they left the field wide open for a competitor to step in and steal the PR – and they did:
Well played, Lowcostholidays.com.
So Mr. Cook got his free holiday, Lowcostholidays got some very low-cost publicity (including the near-priceless post on my blog here), and Thomas Cook the company got… nothing. In fact, less than nothing. They got docked ten social media points.
To end on a happy note, here’s Thomas on his jollies:
Aww. Bonnes vacances.
Tags: Facebook, fail, freebies, holidays, lowcostholidays.com, online, PR, social media, Thomas CookA chap called Thomas Cook rather cheekily asked Thomas Cook holidays on Facebook if he might score a free weekend to Paris. He made a great case, but unfortunately, their social media person was working asleep. They replied to a witty, creative post with a lame, dry “no” and a link to their website. Rubbish.
Now, I’m not saying they should have given him a holiday. Clearly, that sort of thing would get expensive quickly. But there are SO many ways they could have engaged with him entertainingly, coming off well as a brand. Instead, they left the field wide open for a competitor to step in and steal the PR – and they did:
Well played, Lowcostholidays.com.
So Mr. Cook got his free holiday, Lowcostholidays got some very low-cost publicity (including the near-priceless post on my blog here), and Thomas Cook the company got… nothing. In fact, less than nothing. They got docked ten social media points.
To end on a happy note, here’s Thomas on his jollies:
Aww. Bonnes vacances.
Tags: Facebook, fail, freebies, holidays, lowcostholidays.com, online, PR, social media, Thomas CookIt’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious.
Nah Tunde, you don’t look like “an illiterate”. Not at all. Fam.
Tags: copy, copywriting, down with the kids, fam, good copy, Interesting, o2, online, social media, tone of voice, Twitter, Writing
